BOYNEXTDOOR Makes Waves in Japan with Nationwide Campaign and PARCO Collaboration

BOYNEXTDOOR's activities in Japan are gaining significant momentum. According to their agency, the group has partnered with major retail conglomerate PARCO for a nationwide campaign to promote their debut single.

While K-pop artists have collaborated with PARCO before, it's unprecedented for a debut album to receive support across all national branches. This indicates the high level of interest and expectations from the local industry. PARCO has shown full support by displaying advertisements in all their stores for this collaborative campaign.



BOYNEXTDOOR is conducting a digital stamp rally with PARCO titled "FIND THE KEY." Participants can collect stamps by scanning QR codes on posters displayed in 16 PARCO stores nationwide. By gathering three types of stamps, including those from CD purchases and music platform access, fans can unlock special video content prepared by BOYNEXTDOOR for this campaign.

The group is also opening a photo exhibition and pop-up store with PARCO. From July 18 to 28, a pop-up store called "BOYNEXTDOOR GROUND IN PARCO POP-UP STORE" will be held on the 5th floor of PARCO's Shibuya main building in Tokyo, celebrating the release of their first Japanese single 'AND,'. The store will offer official merchandise including photocards, acrylic stands, crossbags, keyrings, and unreleased photos.
Following the success of their photo exhibition "BOYNEXTDOOR GROUND IN PARCO PHOTO EXHIBITION" held last month in Shibuya, a second exhibition is scheduled at PARCO's Osaka Shinsaibashi branch from July 20 to August 1, with admission by prior reservation.

BOYNEXTDOOR's first single 'AND,' topped the Oricon Daily Single Ranking on July 10. As of July 14, it had achieved cumulative sales of 182,735 copies, continuing its strong performance.

webdailyK (webdailyk@gmail.com)

Copyright © 2020 : webdaily(웹데일리). All rights reserved.