Jakarta Transforms into a Festival for ENHYPEN and ENGENEs

HYBE announced on the 19th that Jakarta, the capital of Indonesia, will host "ENHYPEN WORLD TOUR 'FATE PLUS' THE CITY JAKARTA" for a month starting August 9th, coinciding with ENHYPEN's concerts on August 17th and 18th.

'THE CITY' is a project offering an extended fan experience by organizing various events in the concert city. This marks the first time such an event is held in Indonesia and Jakarta.



This is ENHYPEN's first 'THE CITY' project, following their career-high achievement of becoming double million-sellers within five days of releasing their second full album 'ROMANCE: UNTOLD'.

HYBE aims to create a festive atmosphere throughout Jakarta, allowing fans to enjoy ENHYPEN-related content and events in areas such as accommodation, shopping, entertainment, and F&B. The programs will be held at various locations including luxury hotels and large shopping complexes.
Highlights of ENHYPEN THE CITY include entertainment events like 'Random Play Dance' and 'Sing-along'. On August 11th, a 'Random Play Dance' event will take place on Sudirman Road, Jakarta's main thoroughfare. Fans and citizens will dance to music from ENHYPEN and other HYBE Labels artists. A surprise appearance by Pikachu, who was popular at ENHYPEN's concert, is expected to boost the atmosphere.

A 'Sing-along' event will be held at Neo Soho Mall, a central shopping center that attracts 40 million visitors annually. On August 9th, ENHYPEN's music will play in the plaza on the third floor, with lyrics displayed on a large screen for all participants to sing along. The event will also feature an ENHYPEN-related quiz show.

An ENHYPEN pop-up store will open on the third floor of Neo Soho Mall from August 9th to 25th, selling about 60 types of official merchandise themed around ENHYPEN's tour and albums, including exclusive items.

HYBE is also partnering with Hotel Mulia Senayan Jakarta to offer accommodation packages for fans, including room stays and ENHYPEN-themed welcome kits. Packages including concert tickets will also be available.

Special ENHYPEN-themed drinks will be launched at major branches of the Indonesian cafe brand Kopi Soe, including two limited-edition menus created for THE CITY. Customers will receive cup sleeves designed with ENHYPEN's portraits and THE CITY logo.

Additionally, welcome videos of ENHYPEN greeting in Indonesian will be played on screens in the Commuter line trains connecting Soekarno-Hatta International Airport and downtown Jakarta, reaching over 1 million daily passengers.

HYBE stated, "We initiated THE CITY project to allow fans to enjoy more ENHYPEN-related events in concert cities, as ENHYPEN expands its global influence through worldwide tours. Thanks to ENHYPEN's high popularity in the global market, including Indonesia, we were able to collaborate with local companies and brands to create various programs."

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